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Best Practices

Whether you're drafting web pages, planning a social media campaign, or designing a survey, you'll find tips and strategies to ensure every project is a success. Below, you will find tips and tricks to help you get started when creating various types of content. Let's work together to bring your vision to life!

 

Social Media

Looking great and staying fresh!

Maintaining a consistent, professional, and engaging social media presence is vital for fostering student engagement, sharing important resources, and building community among students, faculty, and alumni. Social media is not just about promoting events or sharing news—it's about creating a supportive, inclusive environment that encourages interaction and supports student well-being. Learn more about Stony Brook University’s Social Media Policy and Guidelines here.

For more indepth guidance please check out our DOSA best Practices.

 

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Survey

Mapping with the end in mind!

Survey research is a powerful way for you to gather feedback from students and make data-driven decisions that improve their experience. To ensure surveys are impactful and engaging, here are a few best practices to keep in mind.

 

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Websites

Building content for our end user!

When creating website content, there are a few helpful tips and tricks for the best output. Prior to creating content, these two tips are helpful to keep in mind. First, write in paragraph format as opposed to a bulleted list. Also, keep your demographic in mind when writing content to make it understandable and valuable to the user. Always proofread and provide spelling and grammar for your content once it is complete.

Lastly, a strategy to add value to your content is linking related internal pages from your website or departments with which you collaborate. This strategy can increase web traffic, keep the content with the original owner, and provide a fuller picture to the end user.

 

 

Digital Marketing, Assessment and Survey Mapping can come with complex terminology.

Check out the CRAFT Glossary to stay up to date with industry-related language.

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